Collaborate
/kəˈlabəˌrāt/ verb
To work jointly on an activity, especially to produce or create something.
Over the last four years, I've been lucky enough to produce content for the University of Miami's official apparel partner, adidas. Through a very collaborative process, adidas and the digital staff has launched an innovative Mother's Day Campaign to own the discussion around Mother's Day from a social media perspective. From the get go, we've worked with adidas to go from brief to implementation to execution to review and make sure we're innovating during the entire process. 

Photo: Tim Brogdon