Spoke with 560WQAM to discuss IGNITE, Miami's name, image and likeness program. This was at the beginning of the NIL adventure here in the state of Florida. 
Thankful to join Jay F. Hicks on the co-branded AthleticDirectorU and Sports Creatives Podcast. We discussed internal creative agencies, being the top advocate for social and digital to senior leadership in order to innovate, and Miami’s process of under going a brand audit. Our conversation also covers Miami’s ongoing education with the organization’s SID to ensure the brand’s social and digital strategies are being properly executed.
Speaking with Hashtag Sports for a quick chat, we discussed the increasingly prevalent role that student-athletes play in marketing an athletic program to the connected fan, how his team capitalized on The Turnover Chain, and Head Coach Manny Diaz’s Instagram success.
Back to Top